What is Influanza?
Influanza is an Influencer Marketing platform. Influanza is connecting startups & small businesses with micro-influencers; enabling influencers to experience free products / services received by startups & small businesses, in exchange for promoting them through social media posts.
For startups who need to reach to right influencer for their businesses, Influanza will help them get connected and start working together.
We target startups (and SMB’s) and micro-influencers (1,000 to 50,000 followers) and therefore serve to long-tail customers on both sides of our market.
Influanza works with product & service exchanges and helps startups to find passionate influencers who create unique content for their business.
Influanza connects small-to-medium businesses (and startups) and micro-influencers (1,000 to 50,000 followers on a given social media channel). Startups currently look out for influencers on social media, but they are not able to make a good choice, when they have only 10 leads. With Influanza, they get to select from interested influencers, who simply want to receive free products or services.
- January 11st, 2016 – startup founded
- March 5th, 2016 – launched beta (www.influanza.com)
- March 10th, 2016 – secured $2,500 in funding
- April 1st, 2016 – 100 users (influencers & startups)
- May 10th, 2016 – first community event
- June 1, 2016 – started monetizing our platform
- July 31st, 2016 – 215 users & 6 paying customers
- September 29th, 2016 – 250 influencers, 150 startups and 120 projects
Problems We Found
Startups struggle finding the right influencer for their business
Working with influencers is expensive and they don’t have the resources
Influencers can’t catch the attention of cool startups to promote their products or services
Influanza introduces small and medium-sized businesses to micro-influencers
Highlights most relevant influencers and guides startups to find the right influencer
Increases product / service awareness through costs of the product / service delivery
Product development & management, market research and strategy
User acquisition & management, community and content