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    About Us

    About Influanza

    What is Influanza?

    Influanza is an Influencer Marketing platform. Influanza is connecting startups & small businesses with micro-influencers; enabling influencers to experience free products / services received by startups & small businesses, in exchange for promoting them through social media posts.

    Positioning

    For startups who need to reach to right influencer for their businesses, Influanza will help them get connected and start working together.

    We target startups (and SMB’s) and micro-influencers (1,000 to 50,000 followers) and therefore serve to long-tail customers on both sides of our market.

    Influanza works with product & service exchanges and helps startups to find passionate influencers who create unique content for their business.

    Product/Service Summary

    Influanza connects small-to-medium businesses (and startups) and micro-influencers (1,000 to 50,000 followers on a given social media channel). Startups currently look out for influencers on social media, but they are not able to make a good choice, when they have only 10 leads. With Influanza, they get to select from interested influencers, who simply want to receive free products or services.

    Milestones

    • January 11st, 2016 – startup founded
    • March 5th, 2016 – launched beta (www.influanza.com)
    • March 10th, 2016 – secured $2,500 in funding
    • April 1st, 2016 – 100 users (influencers & startups)
    • May 10th, 2016 – first community event
    • June 1, 2016 – started monetizing our platform
    • July 31st, 2016 – 215 users & 6 paying customers
    • September 29th, 2016 – 250 influencers, 150 startups and 120 projects

    Problems We Found

    • Startups struggle finding the right influencer for their business

    • Working with influencers is expensive and they don’t have the resources

    • Influencers can’t catch the attention of cool startups to promote their products or services

     

    Our Solutions

    • Influanza introduces small and medium-sized businesses to micro-influencers

    • Highlights most relevant influencers and guides startups to find the right influencer

    • Increases product / service awareness through costs of the product / service delivery

     

    Core Team

    Sercan Lir

    Co-Founder

    Product development & management, market research and strategy

    [email protected]

    Selcuk Kiziltug

    Co-Founder

    User acquisition & management, community and content

    [email protected]