It’s very cost-effective to work with micro-influencers because the cost to activate a micro-influencer is based on higher engagement rate, more organic content, and relevant audience.
Micro-influencers are social media users who have between 1,000 to 50,000 followers. Their social media content are in specific niche categories. Businesses working with them will be targeting a relevant audience for their products or services. They are also able to generate higher engagement then celebrity influencers. They have ability to influence their followers’ opinions and purchase decisions. That means more value for your money.
Find high-quality micro-influencers
with Influanza Score
Influanza Score is an algorithm that tells you about the quality of the micro-influencer’s content on their social media channels. Built to highlight successful content creators. Project owners use it to select micro-influencers for their project at Influanza. Micro-influencers on the other hand, track their Influanza score and improve their Instagram profile & content.
Choose your social media platform Select project type Set your project type
Click “Create Project” to choose the platforms you want to promote your product or service (e.g. Instagram, Youtube, etc.)
Then select your project type such as Product Service Exchange or Paid Project.
You can send giveaway products to the micro-influencers or set a budget (starts at $100) for the promotion.
Publish your project Review Proposals Compare Influanza Score's
Once your project have been published on Influanza, it will be announced to the relevant micro-influencers
and they will begin to make proposals for your project. To review a proposal, you’ll get a description from
the micro-influencer of what they can do for your project. Finally, you can review creators with their Influanza
Score which show their social media engagement.
Select your influencers Talk with them about your expectations
After reviewing your proposals, you can decline the ones you won’t work with and choose the one you’ll hire.
Next, you’ll be given a chance to review their offer and confirm your hire. You will be asked to pay the fee,
or deliver your product or service; however, no funds will be exchanged until you approve creator’s content.
Content will be published Monitor engagement and ROI
Once you approve the micro-influencer, they will publish and share a post about your product or service
on their social media channels. It will drive new likes, comments, views, engagement and ultimately
ROI to your business.
Review the project and the micro-influencer
You can review the micro-influencers after the project is completed.
There you can give ratings and write your reviews about their process, engagement and work. So that the other businesses can see and use them while making decisions.
Best practices from businesses who chose Influanza as their micro-influencer marketing solution.